Your website is often the first impression a potential customer has of your business. Here are seven design mistakes we see over and over again — and what to do instead.
1. No Clear Call to Action
Every page on your website should guide visitors toward a specific action — calling you, filling in a form, or making a purchase. If visitors don't know what to do next, they'll leave.
2. Slow Loading Speed
More than half of mobile users will abandon a site that takes longer than three seconds to load. Oversized images, too many plugins, and cheap hosting are common culprits.
3. Not Mobile-Friendly
In 2026, the majority of web traffic is on mobile. If your site is hard to use on a phone — small text, buttons too close together, horizontal scrolling — you are losing customers every day.
4. Weak or Absent Social Proof
Reviews, testimonials, and case studies are powerful conversion tools. Customers want to know that others have trusted you before they do the same.
5. Cluttered Design
More content is not better. A cluttered page with too many competing elements overwhelms visitors and dilutes your key message. Give your content room to breathe.
6. Hard-to-Find Contact Information
Your phone number and email address should be visible without scrolling. Make it effortless for customers to reach you — every extra click they have to make is a chance to lose them.
7. Ignoring Accessibility
An inaccessible website excludes a significant portion of your potential customers. Good accessibility — sufficient colour contrast, proper heading structure, keyboard navigation — also improves your SEO.
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