Shopify SEO for Manchester Ecommerce Businesses
Shopify is a powerful ecommerce platform — but it has specific SEO challenges that most agencies miss. MancSEO provides specialist Shopify SEO: duplicate content fixes, product schema, collection optimisation, and site speed improvements.
Common Shopify SEO Issues and How We Fix Them
Shopify generates specific SEO problems that are not obvious without platform knowledge. Getting these wrong costs you rankings. We identify and fix them systematically.
Duplicate Product URLs
Shopify creates two URLs for every product — one standalone and one scoped to the collection. Without canonical tags correctly pointing to the primary URL, you split PageRank and confuse Google. We fix this at the theme level.
Thin Category and Collection Pages
Collection pages are often the highest-volume entry points for ecommerce SEO, but Shopify leaves them thin by default. We add optimised introductory content, heading structure, and internal links to make them genuine landing pages.
App Bloat and Page Speed
Every Shopify app can add JavaScript, CSS, and server requests. Too many apps — even inactive ones — slow your store significantly. We audit the app stack, remove unnecessary code, and implement caching and image optimisation.
Missing Product Schema
Product schema enables rich results in Google Search — including price, availability, and review stars. Many Shopify themes do not implement schema correctly. We audit and fix product, breadcrumb, and organisation schema across your store.
Shopify SEO Services Included
- Full Shopify SEO audit — crawl, index coverage, duplicate URLs, canonicals
- Product page optimisation — titles, descriptions, headings, schema
- Collection page SEO — content, headings, internal linking
- Duplicate content audit and canonical tag implementation
- Product and collection schema markup
- Core Web Vitals and page speed improvements
- App audit and performance cleanup
- Keyword research for product and category targeting
- Link building for authority and ranking
- Google Search Console monitoring and issue resolution
What are the biggest SEO issues with Shopify?
The most common Shopify SEO issues are: duplicate product URLs created by collections, thin or auto-generated meta descriptions, poor faceted navigation handling, slow page speed caused by app bloat, and missing product schema. We address all of these.
Can Shopify rank as well as other ecommerce platforms?
Yes — Shopify can rank very well with the right optimisation. The platform has solid fundamentals. The issues are usually in configuration, content quality, and architecture rather than the platform itself.
Do you work with Shopify Plus?
Yes. We work with both standard Shopify and Shopify Plus. Plus merchants often have more complex requirements — multi-store, international, B2B — and we handle all of these.
Will you work with our existing Shopify developer?
Yes. We are happy to work alongside your existing developers and provide SEO specifications for them to implement. We provide clear technical briefs, not just audit reports.
How do you handle SEO for Shopify collections and product pages?
We map the full URL structure, fix duplicate content from collection-scoped product URLs, write or improve title tags and meta descriptions, add product schema, and optimise category pages as landing pages in their own right.
Get a Free Shopify SEO Audit
Share your Shopify store URL and we will review the key SEO issues limiting your organic sales.
Improve Your Shopify Store's Organic Rankings
Book a free consultation and find out exactly what Shopify SEO changes will have the biggest impact on your sales.